Sunday, September 14, 2014
Chapters 3 & 9
Chapter three contained several ideas that I found interesting, or hadn't really previously considered. The first of these was the importance of being aware of the author of any particular piece of writing. Every bit of writing that you read through was generated by someone sitting at a keyboard or typewriter, and each person has an agenda for that writing. It's easy to be apathetic in all aspects of life, but being aware of this is something that seems to have many benefits. The other interesting concept was how each of the different sides of the Rhetorical Tetrahedron may exist independently, they are portrayed as being on each of the edges for a reason. The exercise we did in class, working with several different advertisements in magazines and analyzing their authorship as well as they use of rhetoric really drove this point home. Logos, pathos, ethos and kairos rarely exist independently, especially in advertising, and most commonly are used together.
Chapter nine was, overall, not mind-blowing, but it did contain one thing that I found interesting. I have read through a few movie scripts, and so the format given by the book was not new, but all of the different labels that are available for people to communicate their visual concept through writing were fun to read through. Most of the rest of the chapter dealt with the inner workings of plot and different things to do and not do with regards to things like narration. Over the many English classes I've taken, most of these things have been covered or examined in various contexts.
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